Brochier Soierie, a traditional Lyonnais silk creation and manufacturing house, has been a symbol of exceptional craftsmanship since 1890. Specializing in scarves, ties, and accessories made entirely of silk, the Brochier family has upheld a unique heritage for generations. To modernize their online presence while staying true to their roots, Brochier Soierie collaborated with XPECTED DIGITAL for a complete website redesign aimed at significantly increasing sales.
A Reimagined Shopping Experience
The new website offers an immersive shopping experience featuring high-quality images of each product and detailed articles about silk and the brand’s rich history. We introduced an innovative live streaming feature that allows visitors to virtually explore the physical store, view different areas, and even chat with a salesperson in real-time. This approach simplifies the user experience and aims to boost conversions, with the ambitious goal of increasing monthly sales tenfold.
Made in France Guarantees and Certifications
Proud of its heritage and the quality of its products, Brochier Soierie prominently displays its Made in France guarantees and certifications on the site. This reinforces customer trust and highlights the brand’s commitment to excellence.
Ongoing Maintenance and Security
XPECTED DIGITAL provides monthly maintenance for the website, including hosting management, domain oversight, and security monitoring to protect against hacking. Additionally, we offer continuous digital consulting to ensure the site remains high-performing, secure, and optimized for sales.
Explore the world of Brochier Soierie at soierie-lyonnaise.com.
If you’re looking to modernize your brand’s online presence while honoring your heritage, XPECTED DIGITAL is here to help. Contact us to find out how we can boost your business through innovative digital solutions.
